Embrace Your Face With These Makeup Tips for Women Over 50

Are you finding it hard to balance a trendy and mature makeup look now that you are in your 50s? You don’t want a look that makes you appear sloppy or immature, but makeup can also age you when done incorrectly on mature skin. The goal should always be to create a look that is both healthy and authentic. Older women sometimes aren’t sure what needs to change in their normal routine.

I want to help you find a look that matches your personality, Energy Type and age.

This post covers some great makeup tips for women over 50. Age is beautiful! Let’s embrace it and look our very best!

Makeup Application Tips for Women Over 50

The best makeup will match your Energy Type. If you aren’t sure what Energy Type you are, you will want to take this FREE assessment now. These makeup tips will apply to every Type, but the colors you use will be different based on your personality. We want to let your inner beauty shine for an authentic first impression!

Skincare Products

This is an area I feel especially passionate about. In fact, I just launched my brand new Anti-Aging Skincare Line to support you with products that are gentle, effective, and give you glowing results. You can see how I use them and check out the Anti-Aging Skincare line here!

You want a gentle and moisturizing face serum that will hydrate your skin and seal the pores. Dry skin ages much faster, so a moisturizer is very important to fight premature aging. The Skin Brightening Serum is perfect for this.

The right moisturizer will help the makeup glide smoothly on mature skin without creating a greasy look. Your face cream needs to work with your skin type so it doesn’t leave you oily, irritated, or dry. The products from my line are meant for all 4 Types of Skin!

For the evening, you’ll want to use the Wrinkle Recovery Serum to work on your skin while you sleep.

Use a moisturizer dedicated to the face—preferably one with little or no scent because scented moisturizers can dry the skin. Many high-quality daytime facial moisturizers will include a low SPF to help protect the skin from sun damage.

Apply Primer

Next, seal in your skincare products with primer. This sets up a surface to ensure the makeup goes on evenly and stays put. I highly recommend you don’t skip primer, or the foundation pigment is going to sit right on your skin. The primer will help fill in fine lines and wrinkles—putting foundation directly over these spots without the primer can accentuate them and actually make you look older.

Undereye Corrector

It’s time to get rid of those bags and wrinkles. I recommend Instant Action Wrinkle Smoother. Use a tiny amount around the brow bone and eyelid to smooth out the lines. This will make it easier to apply concealer to hide the dark circles. Along with your primer, it will help smooth out the lines that can catch makeup and age you through wrinkle definition.

Blemish Concealer

Next, choose a concealer to help cover your toughest discoloration spots and dark circles. Just a pea-sized amount should do it—you don’t want to cake it on! Dab it on the top of your lip line, sides of your nose, above your brow bones, on the eyelids, under the eyes and on your chin. If the concealer highlights wrinkles near your eyes, you can apply it only on the inner halves of your under-eyes to cover up any darkness without reaching as many wrinkles.

Blend using a brush to avoid patches and achieve a feathered look that seamlessly smooths into your skin.

Satin Finish Foundation

If you are struggling to find the right foundation, my foundation matching guide can help. You can also learn more about choosing the right foundation here. You don’t want a foundation that is too pale or overly tan. If your face looks like a completely different color from your hands and neck, you will look sickly or overdone.

But, skin also grows more pallid with age. So, if you’re wearing a foundation identical to your aging skin tone, it can leave you looking washed out. You want to choose a foundation that gives you a little bit of a glow without overdoing it. Try going one shade warmer to avoid looking pasty.

Make sure you blend down under the jawline and even onto the neck to keep the color consistent. Don’t go too far down, though, or you will end up with makeup stains on your shirts when they rub the base of your neck. Use very light layers to avoid a cakey look.


Using a brow brush and brow powder, you will want to plump up your eyebrows. We typically lose hair as we age, so this is a place where you can really apply some anti-aging techniques. With swift movements, apply brow powder following the movement of your brow hairs. You can use a light brow pencil to help define the underneath arch of your brows for a little more definition and lift. Use a bristle brush to gently brush any hairs, helping create a little texture.

Avoid cartoonish brows. This is really easy to do by mistake if you are using the wrong tools or color. An eyeliner pencil on your brows, for example, will be way too heavy and harsh. My brow brush is designed to be tough but applies the color lightly on the brows so you don’t get the heavy, garish brows that look fake.


I cover the proper strokes of applying blush in the Beginner’s guide on Live Your Truth. The goal is to look healthy and not look like you have a lot of makeup on. You will want to stop using the “smile” technique and use the blush to highlight the tops of your cheekbones. Check out this tutorial on blush basics and highlighter hints to shape your face.

Avoid a streaky blush and swirl blush ever so slightly higher on the apples to help create lift to fight aging.


Adding a little color to your face with bronzer can give off a youthful, sunkissed glow when done correctly. You can use this to create intentional shadows. Choose a bronzer that is non-shimmer and fine particles to avoid calling out fine lines.

Use bronzer on the back of your jawbone (near the ears) to if your face is widening with age. If your cheeks are a bit sunken in the middle with age, you can use it along the whole jawbone to create a fuller-looking cheek. Use the bronzer under your chin if you are getting looser skin there or trying to combat “multiple chins.” Your bronzer shouldn’t be drastically different in color than your foundation since you don’t want any streaking.

Lip Color

You don’t want your lipstick to bleed. Start with your foundation to make the lip the same color as the skin. Add a lip moisturizer for hydration. Use a lip liner to outline your shape. Fill the lips in with your hydrating matte lipstick of choice, using the lipstick brush to get even coverage. A lip gloss on top will add a little extra glisten.

The lip right color is going to depend on your skin tone, eyeshadow choice and Energy Type. Check out my eye and lip color combination collections for each Energy Type.

Eye Color

You want your eyes to look fresh and grab attention—but not be overdone.

Within each Makeup Starter Kit (we have one for each Energy Type!), there is a 3-disc color compact that will match your look. It has a corresponding eyeliner and mascara to complete the look. You will use the eyeliner to accentuate the angles of the eye, but you don’t want to end up with a lagging or uneven line. You can also use the eyeliner in between the eyelashes along the edge of the lid to help provide a visible thickness to your lash line.

Use the lightest eyeshadow color in the inner corner of your eyelid and on the brow to help create lift. Use the darker eyeshadow shade on the outer corner of your eyelid to help create a slightly wider look. Use the middle color in the center and crease to help visually even out the deep creases that often occur with age.

Use a primer to combat oily lids and the wear of blinking. A primer will help your shadow go on evenly and stay put longer.


No matter your age, dark and defined lashes are in. You may need a water-resistant mascara if your lids are heavy and tend to rub the mascara under your eyes throughout the day. In this case, you will also need a very gentle eye makeup remover. You may need to choose a thickening or plumping mascara if your lashes are sparse. If you have short lashes, try a lengthening mascara. I’d recommend not using an eyelash curler unless you really need one since they can pull out your lashes at a faster rate.

If you are struggling with thin lashes or brows, try a brow and lash serum to help improve growth. The Enhance Brow and Lash Serum I offer helps thicken hair follicles for a fuller look within just 3 weeks after daily use.

Final Touches

Use accessories that match your Energy Type to really pull together the whole look. There is nothing that says you can’t look creative, fun or energetic. The goal here isn’t to mute your personality but to help it truly shine with quality style choices that look great on you.

At every age, things change. That doesn’t mean you are any less attractive, less valuable or less fun! Knowing how to adapt to take care of yourself and present your very best look is just part of the wisdom of aging. We can learn how to grow into ourselves when we aren’t afraid to put in the effort and learn a few anti-aging tricks along the way.

Join Me for More Fashion by Type!

You can join me at Dressing Your Truth where I offer courses on makeup and hairstyling. I specifically spend time going over your Energy Type and how that impacts the perfect look for you. My Dressing Your Truth store organizes makeup by Energy Type to help you quickly find what you need.

You aren’t going to find this approach anywhere else! I look at your body type, Energy Type and age to find fun and expressive looks that fit YOU.

It’s so freeing when you find a style you LOVE and know the “rules.” I’m not talking about rules for your age, but rules for finding the perfect wardrobe, accessories and makeup that creates a natural look for YOU.

When you have a clear direction in place from a stylist and makeup artist, you spend less time trying to decide if something looks right. These “rules” help clarify your shopping by giving you a simple roadmap to look your very best. When you know what you are aiming for, you will find clarity and reduce the stress of choosing your look.

This results in looking “put together”—and not because you fit the classic style mold (maybe you are if you are Type 4!). You look put together because you have a consistent look that flatters you from personality to body shape, tone and age. There are no real rules, but you will start to learn immediately what looks incredible on you and what just doesn’t fit quite right.

This will help you slim down your wardrobe until you only have the pieces in it that fit well, feel right and look amazing on you.

I absolutely love empowering older women by helping them discover their inner fashionista. When you find the style that perfectly matches your personality, you will feel incredible.

Are you ready to get started? Start your free Beginner’s Guide today.

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