Your skin changes as you age—and your makeup routine should evolve with it! If you’ve been doing your makeup the same way for years, it might be time for an update. The good news? Small adjustments can make a big difference. Our makeup expert, Anna K, is here to share simple, game-changing tips to keep your makeup looking fresh, natural, and effortlessly beautiful at any age.
(3:12) 1. Hydrate, Hydrate, Hydrate!
A smooth, well-hydrated complexion is the key to flawless makeup. As skin matures, it loses moisture, making fine lines and texture more noticeable. Start with a hydrating face moisturizer and a skin-brightening serum packed with vitamin C and hyaluronic acid to plump and nourish your skin. Bonus tip: Adding collagen powder to your routine helps improve skin elasticity and keeps your makeup sitting beautifully.
(3:44) 2. Primer is Non-Negotiable
If you’re skipping primer, you’re missing out on a major makeup upgrade. A good face primer creates a barrier between your skin and makeup, helping it last longer and preventing it from settling into fine lines. Try an anti-aging primer with lifting and firming benefits to smooth out your complexion before applying foundation. And don’t forget an eye primer—it evens out discoloration on the eyelids and helps your eyeshadow stay in place all day.
(5:11) 3. Less Foundation, More Glow
Thick, heavy foundation can make mature skin look cakey and emphasize fine lines. Instead, opt for a lightweight, buildable formula. A tinted primer or sheer foundation can even out skin tone without looking overdone. When applying, use a light touch—less is more!
(7:36) 4. Matte Eyeshadows Are Your Best Friend
Shimmer is fun, but too much can highlight fine lines and texture. Stick with mostly matte shades for your eyeshadow, adding just a touch of shimmer to the inner corners or brow bone for a subtle glow. And if you’re still lining your lower lash line heavily, consider switching to a softer approach—harsh eyeliner can make eyes look smaller.
(8:48) 5. Elevate Your Lash & Brow Game
Thinning brows and lashes are common as we age, but there are simple ways to enhance them! Use a lash and brow serum to encourage growth, and choose a brow powder or pencil that matches your natural hair color for a softer, more youthful look. For mascara, avoid heavy, clumpy formulas—go for one that lengthens and defines without weighing lashes down.
(12:18) 6. Blush & Lips: Add a Pop of Color
A little color can go a long way in brightening your complexion. Creamy blushes and color sticks blend effortlessly and last longer than powder formulas. For lips, start with a plumping lip enhancer to smooth fine lines and prep your lips. A hydrating lip primer helps your lipstick stay vibrant and fresh all day.
Try Something New—Your Makeup Routine Should Evolve with You!
If you’ve been doing the same routine for years, it’s time to shake things up! Experimenting with new techniques and products can refresh your look and boost your confidence. Start small—pick one area to focus on each week, whether it’s hydration, brows, or foundation.
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